Brand evolution. Colour palette and new style guide.
Sales Enablement Guide. Audience: Solar Retail Providers (SRPs)
Product Sales Brochure. Audience: Solar retail providers (SRP's)
BTL bulk-mail drop campaign in Western Sydney targeting large homes with no solar and swimming pools. Campaign Message: No upfront cost solar and battery energy bundle, pilot trial in your area, find out more and receive $50. CTA: Incentive $50 gift card for finding out eligibility. Deliverables: Letter from CEO, Tri-fold brochure, CTA DL with QR code
BTL bulk-mail drop campaign in Western Sydney targeting large homes with no solar and swimming pools. Campaign Message: No upfront cost solar and battery energy bundle, pilot trial in your area, find out more and receive $50. CTA: Incentive $50 gift card for finding out eligibility. Deliverable: Tri-fold brochure
BTL bulk-mail drop campaign in Western Sydney targeting large homes with no solar and swimming pools. Campaign Message: No upfront cost solar and battery energy bundle, pilot trial in your area, find out more and receive $50. CTA: Incentive $50 gift card for finding out eligibility. Deliverable: Landing Page
Awareness Campaign: Simple Energy Bundle Media: Financial Review CTA: Check Eligibility Today. QR link to landing page
Awareness Campaign: Simple Energy Bundle. Landing page: outlining product benefits. CTA: Find out how much you could save. Form positioned above the fold for high conversion.
Social templates: Iconography driven posts, simple messaging and two colour palette
Social templates: photography driven posts, case studies and product messaging.
Social templates: campaign and sales driven posts, CTA savings and discount
Solar Retail Provider (SRP) Portal UX SRPs track installations, contracts, payments etc via this portal. I created iconography, finessed the design and colours and introduced chatbot functionality to improve UX.
Solar Retail Provider (SRP) Proposal Tool UX SRPs create proposals for each lead via an platform created by NRN called the SRP Portal. This is linked to SalesForce to trigger automated comms along the customer journey.